Building Your Talent Brand On Social Media – The How and the Why


In this modern digital era, social media has become indispensable for social connection, cultural contexts and professional opportunities. Not just that, building an employer brand on social media has become a standard practice among organisations. With over 3 billion people on social media networks, it’s the easiest way to start building your image as a company that is great to work for in a range of ways.

Potential employees nowadays rely on social media to check not just the company profile itself, but also mentions of your brand, associations and partnerships, as well as your voice on things that matter in the world. Hence, it is essential for businesses to keep their social media presence top-notch.

So, how can a healthy social media presence help you?

1. Social Media Establishes your Personality

Your employer brand is your personality as an employer. And it is nothing without marketing efforts – Whether you want to highlight learning and development initiatives or demonstrate the healthy work environment your office has. You know what’s better than telling people you’re awesome? Telling them what makes you so awesome!

2. Social Media Attracts More Candidates to Your Open Jobs

According to LinkedIn, 49% of professionals follow companies on social media with the intention of staying in the loop on their job openings. It means that if you aren’t active on any of the social media platforms and haven’t shared the job vacancy, chances of missing out on quality candidates is high. Social media platforms are also channels that allow for instant responses. You could start getting hits on your job post within minutes of posting, saving you a huge amount of time in the recruitment process.

Today, with 86% of all job applicants using social media for their job searches, there’s no shooting in the dark when it comes to whether or not the audience you want is actually accessible to you. You know how campus recruitment and job fairs are such amazing opportunities to find new talent – Because you’re looking for fresh candidates where they are most likely to be. Much the same logic applies to social media platforms like LinkedIn. 

3. Social Media Engages Your Existing Employees

While a lot of focus gets placed on capturing the attention of job seekers, let’s not forget your current employees’ interests too. Social media is a great tool to keep your workforce connected to what you’re doing and keep them engaged. These actions can help make your existing team members feel like integral, valued members of the company.

What should you keep in mind while crafting your employer brand?

1. Quality over quantity is the motto! You could post every single day but if your content is not relevant and engaging, then there is no point posting. A good way to assess whether something is worth posting is to see if it achieves one or more of these objectives: Visibility, Recall, Connect. 

2. Being honest, professional yet pleasant. Add a human touch while showcasing your company in your social media promotions. Start by sharing stories of current employees. While images of a fancy office space does make an impact, images of the people who work and thrive in it make much more of a difference on social media.

3. Form a cross-functional team to be in-charge of employer branding initiatives. Mix up HR, marketing, admin, etc. and get insights from every department. Another thing you could do if monotony sets in, is to rotate your employer branding team every 3-6 months. Who knows, your current employees might actually learn more about  the organisation in the process!

You don’t have to look too far to find the right talent pool for your organisation. With social media, the world is at your desk, and the opportunities are boundless. After all, 59% of employees say they selected their current workplace at least in part because of company's social media presence.

Blog Source URL:https://www.nevergrowup.sg/post/building-your-talent-brand-on-social-media-the-how-and-the-why


Comments

Post a Comment

Popular posts from this blog

5 Things 2020 Has Taught Us: A Positive Checklist

Image
  2020 was a year of many challenges. The pandemic has thrown several obstacles in the path of companies and employees alike, but the resulting perseverance has led to the development of a new hybrid work culture, a higher reliance on digital workspaces, and a renewed outlook towards work-life balance! While a lot of the global workforce gladly left 2020 behind, there were certain key realisations. Here are 5 positive things that the past year taught us - Learnings that we must use to create a healthier work environment, build a holistic organisational culture and sustain a robust talent management system. The importance of personal growth Cutting down on travel time and having the opportunity to work from home has given people a chance to focus on their personal growth and development. With new-found space to immerse oneself in fresh and exciting projects, many chose to venture into new hobbies, to reconnect with their families, friends, and pets, or to embark on a journey of self-dis
Read more

People First to Deliver Customer First

Image
There is a talk in the boardroom. One that is often argued and championed by many people. One that we’ve heard and even tried to answer a number of times. What comes first? Is it business goals or people? Is it customer first or compliance? Should people initiatives run at a time when business is slow? What should the overall approach to talent initiatives be? While every company has to fend for itself when it comes to these questions, there is no right or wrong. There is but an approach.  It’s one we like to call the PFCF ideology or the People [First] to Deliver Customer [First]. While talent consulting experts will fight for people first and business leads might champion customer first, it’s not that simple. In fact, it’s more of a catch 22 situation. Should you invest in a slow performer or should you simply ask them to leave? Should you only reward people at the top while the average ones, the ones that really push the company forward remain anonymous? Research proves that happy a
Read more

Making Employee Appreciation an Everyday Celebration

Image
  “Treat employees like they make a difference, and they will.” -  Jim Goodnight, Co-Founder & CEO, SAS According to a study undertaken by   Qualtrics, the top-most driver of engagement at the workplace are opportunities  for learning & development (57%). However, recognition for good work  occupies the second position with 52%. Whereas Qualtrics’ 2020 Employee  Experience Trends study stated that Singapore’s average score on employee  engagement is 47%.   Employee appreciation and E mployee Value Proposition  not only enhances productivity but also, helps act as a brain booster to create a  positive workplace culture. It creates better self-esteem, keeps individuals  motivated, and nurtures optimism. Especially during these trying times when the   feeling of isolation creeps in quicker than before, recognition from a peer,  or a simple appreciation email from the seniors can make a huge difference.   We have a designated Employee   Appreciation Day - Corporate gifts get s
Read more