5 Signs your Employer Brand Needs a Boost
Just as customers these days make their purchasing decisions based on word-of-mouth marketing rather than on celeb-driven advertising, employees too trust their fellow talents in the market . Companies need to focus on creating a robust employer brand to ensure positive employee engagement and advocacy. With studies linking happy employees to happy customers, it is not surprising that most employers are now giving dedicated attention to building a strong employer brand that is distinct from its corporate brand. With social media becoming a powerful tool for employees to voice their opinions, companies must be more transparent. People put their faith in those companies where employees post positive feedback on parameters that are quite different from what recruiters post on job advertisements. But how can employers ensure that their workforce is happy? We have jotted a few tell-tale signs that can help employers evaluate their reputation among the existing and potential talent poo...